NPD Group: Consumers spend more than $ 170 million in 2011 to connect portable media devices in their cars, but Car Audio traditional products are still in demand
Tuesday, February 14th, 20120 20px 10px 
Port Washington, New York (PRWEB) February 14, 2012
portable media devices such as smart phones, iPhone and iPod, are gaining popularity in the vehicle as customers increasingly use them to access digital content while on the – go , according to research from NPD Group market leading company. In fact, sales of products designed to integrate mobile devices in the vehicle for more than $ 170 million in the year 2011, according to NPD? S Retail Tracking Service.
? Tags most recent NPD study, Mobile CE: A look at the vehicle, found that 84 percent of vehicle owners have a portable media device, and more than three-quarters (79 percent) use them in the car. They are also used regularly by half of the owners of smart phones, and nearly two in five (37 percent) iPod owners said they use their equipment? Always? or? most of the time? while driving.
Tags: Despite the popularity of these devices, traditional car audio products still in demand. Seventy-three percent of vehicle owners with FM radio, said that they used it on car trips and 57 percent of consumers said that the presence of a compact disc player will be important in their decision to buy their next car stereo system.
? Tags: traditional radio and CD audio is still firmly entrenched in the vehicle from both devices and the establishment of entertainment? said Ben Arnold, NPD? s director of industry analysis. ? But as the ownership of mobile devices, digital content and applications grows, users will find a way to customize the environment in the vehicle with the content and services. “
Tags connectivity in vehicles also began to emerge as a factor in the purchase of one-third (32 percent) consumers said that the feature is very important in making the decision to buy a car audio products for their future.
Users are also links
digital media devices through a variety of ways. While 18 percent of vehicle owners have a stereo input system installed in support of their vehicles, 11 percent in relation to the USB port. Although present in only 13 percent of the vehicles, wireless is gaining favor as a means of better control and utilize devices and related services. More than half (56 percent) of the vehicle owner that built-in Bluetooth wireless phone connection or installed said that they are using or use most of the time.
Tags? leading car makers and traditional audio manufacturers to facilitate the use of consumer devices connected to the vehicle, allowing the contents of smartphones, tablet, or digital media player or stream to easily controlled through deck mounted on the dashboard,? Arnold said. ? We will only look at media users more social attachments, streaming audio and video, and other services such as increased choice of content.?
Tags: To learn more about how mobile audio manufacturers can benefit from this opportunity, read the blog Ben Arnold.
Methodology Tags
A sample representative of the United States and more than 1,600 vehicle owners complete a survey by NPD Online panel in December 2011.
Tags: About the NPD Group, Inc. All rights reserved.
NPD Group is a leading provider of consumer and fully reliable information for the retail industry. Today, more than 2,000 manufacturers, retailers and service companies rely on NPD to help them drive critical business decisions at the global market, national and local levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandise, and other functions. Information available for the following industry sectors: automotive, beauty, entertainment, fashion, food, home and office, sports, technology, toys, video games, and wireless. For more information, contact us or visit http://www.npd.com/. ~ ~ Dobj and http://www.npdgroupblog.com. Follow us on Twitter:. @ @ Npdtech and npdgroup
Tags FOR MORE INFORMATION:
Sarah Bogaty
+1 516 625 2357
sarah (dot) bogaty (at) NPD (dot) com
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